Several researchers learning the social psychology of costume have reviewed the research literature (Davis 1984; Lennon and Davis 1989) and a few have analyzed that research (see Damhorst 1990; Hutton 1984; Johnson et al. 2008 for reviews). In these critiques, Damhorst and Hutton targeted on the effect of gown on individual notion or impression formation. Johnson et al., nevertheless, focused their evaluation on behaviors evoked by costume. An emerging line of analysis focuses on the results of dress on the habits of the wearer (Adam and Galinsky 2012; Frank and Galinsky 1988; Fredrickson et al. 1998; Gino et al. 2010; Hebl et al. 2004; Kouchaki et al. 2014; Martins et al. 2007).