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Victoria’s Secret introduced the appointment of Raul Martinez as head artistic director in December 2020. Martinez, formerly of Condé Nast, took on the position following the departure of chief government John Mehas who stepped down in November 2020. In 1999, a 30-second Super Bowl advertisement resulted in one million visits to the corporate’s web site inside an hour of airing. At ‘Victoria’s Secret Stores’, Howard Gross was promoted to president of the division in 1985. Grace Nichols succeeded Gross and led the division from 1991 by way of 2007. Victoria’s Secret Stores was helmed by Lori Greely from 2007 until 2013.

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Reuters reported that, as of June 2020, Victoria’s Secret had two dozen shops in Greater China. That similar month, the company permanently closed its 50,000 sq. feet flagship retailer in Causeway Bay, Hong Kong after solely two years of operation. In 2016, it was reported that L Brands totally purchased 26 shops again from its franchise partners in China. The firm introduced plans to increase on the present 26 Victoria’s Secret Beauty & Accessory shops , via the addition of flagship stores in Shanghai and Beijing. The company launched the Victoria’s Secret Designer Collection in 2012, described by Vogue as the company’s “first high finish lingerie line.” In 2016, Victoria’s Secret confined the elimination of swimwear, attire, shoes, and accessories.

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However, Razek credited Wexner as the inventive pressure behind much of the advertising. The company gained notoriety within the early 1990s after it began to hire supermodels for its promoting and trend reveals. Well-known fashions hired within the early Nineties included Stephanie Seymour, Karen Mulder, Yasmeen Ghauri, and Jill Goodacre.

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