Victoria’s Secret’s parent company was Intimate Brands, a separately traded entity with Ed Razek as president. In 2002, Intimate Brands was combined with the Limited, then renamed Limited Brands. Victoria’s Secret spent three years building an e-commerce website that was officially launched on December four, 1998. Ad placement in the Wall Street Journal and a 30-minute TV spot during the Super Bowl contributed to drive document numbers of holiday makers to the web site.
what to Wear, Buy, Do and Know
