Prior to the insert, the company’s growth had been pushed by their catalog, sporadic advertisements in trend publications, and word of mouth. The New York Times reported that the success of Victoria’s Secret catalogs influenced others to current lingerie as “romantic and sensual however tasteful” with models photographed in elegant settings. The company was known for accepting telephone orders at any hour which helped it establish dominance of the lingerie market. The Los Angeles Times described the catalog in 2000 as having achieved “an virtually cult-like following.” The firm was mailing greater than four hundred million catalogs yearly in 2010.
what to Wear, Buy, Do and Know
