Their individuals acknowledged that clothing items could symbolize more than one that means depending on who was decoding the meaning. They also acknowledged that the consumers they interviewed gave the impression to be extra involved with avoiding consumption of products with adverse symbolic photographs than with consuming products with the goal of reaching a optimistic picture. One participant noted that whereas attempts to attain a positive picture by way of clothing consumption could also be sub-conscious, the will to keep away from a adverse picture when shopping was acutely aware. One potential explanation for men’s drive for muscularity may be objectification.