In 2014, the company created a marketing campaign to market its Body bra line referred to as The Perfect Body that elicited substantial controversy for supporting solely a limited and unhealthy body sort. In 2010, Victoria’s Secret expanded with Victoria’s Secret Beauty & Accessory franchises internationally. Alshaya Co. opened the primary Victoria’s Secret retailer within the Marina Mall in Kuwait, selling cosmetics and accessories however not the corporate’s lingerie line. Two VSBA stores have been opened within the early 2010s at Schiphol International Airport, Netherlands. That similar 12 months the first Latin American franchise retailer opened in Isla Margarita, Venezuela, followed by a retailer in Bogota, Colombia, in July 2012. An further retailer opened in the Multiplaza Mall in San Salvador, El Salvador in 2012.
Nylon journal advised that the corporate had learned nothing from earlier, related incidents. In 2004, following the Super Bowl halftime present controversy over indecent publicity on broadcast television, Victoria’s Secret despatched their fashions out on an Angels Across America Tour. Victoria’s Secret also offered an uncharacteristic advertisement with Bob Dylan as an alternative technique of promoting the model. Razek, then chief inventive officer, credited Wexner himself with the concept to forged Dylan in a business. The ad proved to be memorable, but more out of an inclination to unsettle and baffle viewers acquainted with Dylan. As of 2016, L Brands had greater than 370 VSBA franchise retailers worldwide, with the company’s largest worldwide market reportedly in Turkey and the Middle East.